Who I Am / What I Do
Content Marketing
As managing editor at Casual Astronaut, a boutique content marketing agency based in Phoenix, I create and execute marketing strategies rooted in editorial content that compels readers to convert. Working with brands like The Ritz-Carlton, Frank Lloyd Wright Foundation, Vanderbilt University Medical Center and Niagara Falls USA, I partner with our team’s digital marketing experts, art directors and UX designers to deliver compelling digital ad campaigns, digital content, publications, branding/messaging guidelines, full website redesigns and more, all with the brand’s voice and marketing priorities in focus.
Editorial Features
The editorial content I produce for clients at Casual Astronaut is a natural extension of my 10 years as an editor at city and regional magazines, first as assistant editor at Washingtonian and then as editor at the now-shuttered Arkansas Life, where I oversaw a staff of five and guided more than 70 issues from concept to completion. Along the way, my staff and I garnered numerous awards — the magazine was named as a finalist for magazine of the year (and I was a finalist for writer of the year) from Great Plains Journalism Awards, and we received numerous gold awards from the International Regional Magazine Association.
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These days, I nurture my love for lifestyle writing by contributing to luxury travel magazines, which means I’m an obsessive bestower of unsolicited travel advice to friends, family and acquaintances. (Let me know if you need restaurant recs in Ojai, Cape Cod, Sedona, etc.) Outside of work, my interests usually take me to the woods — hiking, camping, orienteering, wildflower-spotting and the like — to a good music show, or to a neighborhood restaurant proffering pizza and bright wines. I’m based in Northwest Arkansas but have called D.C., Phoenix and Little Rock home, as well.